AAA’s support for the National Unified Goal for Traffic Incident Management
SLIDE 1
AAA’s support for the:
National Unified Goal
For Traffic Incident Management
Geoff Sundstrom
Director, AAA Public Relations
SLIDE 2
AAA - overview
- North America’s largest paid-membership organization – nearly 51 million members.
- Federation of 58 motor clubs in U.S. and Canada.
- 105 years of safety advocacy for motorists.
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AAA – overview
- 28 percent of all motor vehicles in the United States belong to AAA members.
- AAA offers its products and services at more than 1,100 offices, online at http://www.texas.aaa.com/en-tx/Pages/Home.aspx, and via wireless platforms like AAA Mobile.
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AAA – overview
- Leader of the historic “Good Roads” movement – Ongoing supporter of
transportation funding to ensure safety and freedom of mobility. - Largest full-service travel agency.
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AAA – overview
- Largest travel publisher.
- Advocate for teen driver safety, child passenger protection, senior mobility and improved driver training.
- One of America’s largest insurers.
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AAA – overview
- Originator and largest provider of pre-paid road service via 44,500 tow trucks and light service vehicles.
- Operator of the largest independently- inspected and approved network of auto service businesses – 7,800 shops.
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AAA & Incident Management
- Highest call volume: 29 million incidents annually.
- Largest dedicated road service fleet in North America – more than 8,000 vehicles.
- Increasingly focused on towing alternatives; AAA Battery Service.
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AAA & Incident Management
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AAA & Incident Management
- Digital call receiving and dispatching using proprietary systems.
- Multiple nationwide 24 / 7 call – dispatch communication centers.
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AAA & Incident Management
- First choice for service among those enrolled in multiple road service programs.
- Maintains nationwide field staff of towing and repair professionals to work with affiliated businesses.
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Why NTIMC?
- AAA members are exposed to traffic danger on the roadside.
- AAA service providers are similarly exposed.
- Need for rapid resolution to traffic incidents to resolve congestion issues.
- Environmental benefit – less fuel and emissions.
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Why NTIMC?
- Other first responders want our assistance to safeguard personnel and help reach motorists with safety messages.
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AAA’s role
- Consumer awareness and education: especially “Move Over” laws.
- Advocate “Move Over” laws in all 50 states.
- Advocate addition of roadside service vehicles to new and existing “Move Over” laws.
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AAA’s role
- Work with TRAA to bring traffic incident management solutions and best practices to roadside service providers nationwide.
- Utilize AAA’s communication assets – including government relations, club publications, and public relations to assist NTIMC.
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“Move Over”
- Link members of NTIMC in a national publicity effort supporting “Move Over.”
- Utilize AAA’s multi-million dollar NASCAR NEXTEL Cup car sponsorship to deliver “Move Over” message.
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“Move Over”
David Ragan – driver AAA No. 6
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“Move Over”
National Media Event
Friday, Nov. 16
Homestead-Miami Speedway
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NTIMC representatives
- AASHTO
- International Association of Chiefs of Police
- International Association of Fire Chiefs
- National Association of State Emergency Medical Service Officials
- AAA
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“Move Over”
- 70 million NASCAR fans – 2nd most-watched sport after NFL.
- Production of PSA’s on “Move Over” with opportunity for local sponsor cut-in.
- Series of up to 20 local media appearances in 2008 season in support of “move Over”.
- Emphasize appearances with traffic reporters.
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NTIMC representatives
AAA is proud to serve with other first responders on the NTIMC
Categories: Work Zone Conferences
