Outreach Details
State Agency: Minnesota
Campaign Name: "Stay Back. Stay Alive"
Description: "Stay Back. Stay Alive" is Minnesota's winter snow plow safety campaign program. It includes media kits, audio and video PSAs, periodic news releases, billboards, print, interview opportunities, special promotions, and events.
Themes: "Stay Back. Stay Alive"
Audio PSAS: "Angree"|"Are You Lucky"|"Demonstration"|"Hockey Practice"|"Kill You"|"Love Winter"|"No Snow Plows"|"Our Daddy"|"Our Son Kevin"|"Sad Daddy"|"Stopwatch"|"Tom and Lee"|"Wedding"
Video PSAS: "Stay Back. Stay Alive" (winter snow plow safety)
Publications: Print ads - message plus driving tips|Brochures
Website: http://www.dot.state.mn.us/workzone/index-winter.html
Contact:
Kevin Gutknecht
395 John Ireland Boulevard
St. Paul, Minnesota 55155
Phone: (651) 366-4264
Email: Kevin.Gutknecht@dot.state.mn.us
