Outreach Details
State Agency: Colorado
Campaign Name: Chill: Changing the Way We Drive
Description: This statewide campaign targets aggressive driving behavior on streets and highways, construction zones, and also targets seat belt enforcement. The campaign includes 52 police departments and the Colorado State Patrol. Objective of the campaign is to get people to slow down in heavy traffic and summer road construction zones.
Themes: "Chill"
Audio PSAS: 10-second radio spots during drive time.
Video PSAS: Media advisories.
Publications: Special insert in the Denver Post.
Website: http://www.nhtsa.dot.gov/people/outreach/safedige/Summer1999/su9944.htm
Contact:
Mr. Patrick D. Hopkins
136 State Capitol
Room 117
Denver, Colorado 80203
Phone: (303) 886-2421
Email: dan.hopkins@state.co.us
