Outreach Details
State/Agency: Colorado
Campaign Name: Chill: Changing the Way We Drive
Description: This statewide campaign targets aggressive driving behavior on streets and highways, construction zones, and also targets seat belt enforcement. The campaign includes 52 police departments and the Colorado State Patrol. Objective of the campaign is to get people to slow down in heavy traffic and summer road construction zones.
Themes: "Chill"
Audio PSAs: 10-second radio spots during drive time.
Video PSAs: Media advisories.
Publications: Special insert in the Denver Post.
Website: http://www.nhtsa.gov/people/outreach/safedige/summer1999/su9944.htm
