Outreach Details
State Agency: Kansas
Campaign Name: "Safer Driving, Safer Roads"
Description: "Safer Driving, Safer Roads" is intended to serve as an umbrella for all existing highway-safety communications efforts . "Safer Driving, Safer Roads" is a combination of iniatitives designed to reduce death and injury on Kansas roads. The program incorporates paid media, education and enforcement. The program has several key emphasis areas including, occupant protection, impaired driving, work-zone safety, bicycle and pedestrian safety and motorcycle safety. Safer Driving, Safer Roads incorporates several awareness logos including: Click it or Ticket, Over the Limit, Under Arrest, Give em a Brake and Move Over. The Kansas Department of Transportation has developed campaigns to highlight the importance of each of the emphasis areas.
Themes: "Safer Driving, Safer Roads"
Video PSAS: The "Safer Driving, Safer Roads" campaign will employ a wide variety of media, including television, radio, newspapers and billboards.
Materials: The Kansas Department of Transportation has compiled many brochures and posters to promote the above mentioned emphasis areas. These brochures and posters are distributed statewide through the DOT's safety advocates and are available for download from the KDOT webpage.
