Outreach Details
State/Agency: Connecticut
Campaign Name: Work Zone Safety Awareness Campaign
Description: Connecticut statistics indicate that the highest percentage of work zone crashes is rear end collisions with the most common contributing factor being following too close. Federal, state, and municipal officials, representatives of the construction industry, and utility companies joined the Commissioners of Transportation and Public Safety to highlight the Work Zone Safety Awareness Week in Connecticut. Campaign efforts included outreach to driving schools, young drivers, motor transport associations, schools and contractor organizations.
Themes: Don't Zone Out - Pay Attention or Pay Double.
Pay Attention Around Work Zones or It Could be Your Rear End
Audio PSAs: 60 sec. PSA with 10 sec. spots.
Materials: Bumper sticker with Don't Zone Out message included with Slow Down for Work Zones.
Poster depicting person with traffic cone on head - "There's a name for people who don't slow down in work zones".
Additional poster depicting crashed up rear end of a car - statement reads "Pay Attention Around Work Zones or It Could be Your Rear End".
Website: http://www.ct.gov/dot/cwp/view.asp?a=1410&q=475476
Contact:
Ms. Terri Thompson
Transportation Supervising Engineer
State of Connecticut Department of Transportation
Office of Construction
2800 Berlin Turnpike
P.O. Box 317546
Newington, Connecticut 06131-7546
Phone: (860) 594-2667
Fax: (860) 594-2678
Email: terri.thompson@ct.gov
