Outreach Details
State Agency: Missouri
Campaign Name: MoDOT Drive Smart Campaign
Description: The goal of the new campaign is to reduce work-zone crashes and fatalities by educating Missouri drivers on the importance of work-zone safety and the reality of work-zone crashes. The new campaign consists of work-zone signs replacing the former "Give `Em A Brake" signs, a work-zone link from the website (http://www.modot.org) where the public can go for all work-zone related information, billboards near work zones on major routes in Missouri, informational fliers, magnets, window clings for all department vehicles and employees, internal posters about Work Zone Awareness Week, orange lapel pins, and vehicle ribbons. They also produced a work-zone payroll stuffer that was sent to more than 60,000 state workers. They distributed a statewide news release and talking points, which were used in a media kit and articles for the statewide and district employee newsletters.
Themes: "The Difference is You. Drive Smart."
Audio PSAS: A 31-second radio spot, "Not Finished"|A 30-second radio spot, "Watch out for Us"|A 30-second radio spot, "You've Heard Us"|A 31-second radio spot, "Ken Hoierman PSA"
Video PSAS: A 31-second TV spot, "Ken Hoierman PSA"
Materials: Printed materials and billboard information.
Website: http://www.modot.org/workzones/multimedia.htm
Contact:
Ms. Melissa Black
2211 St. Mary's Blvd. East
Jefferson City, Missouri 65102
Phone: (573) 526-4141
Fax: (573) 522-9502
Email: melissa.black@modot.mo.gov
