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Outreach Details

State/Agency: 
Ohio
Campaign Name: 
Look Up, Hang Up and Go Slow for the Cone Zone
Description: 
Ohio Department of Transportation (ODOT) launched its Distracted Driving Campaign on September 21, 2010. This campaign aimed at educating young drivers as well as motorists of all ages to Look Up, Hang Up, and go “Slow for the Cone Zone” when traveling through a construction zone. ODOT broadcasted the message on the state's electronic highway message boards and also displayed more than 500 Look Up, Hang Up and Go Slow For the Cone Zone posters at all rest areas, travel information centers, and agency facilities statewide.
Themes: 
"Look Up, Hang Up and Go Slow For the Cone Zone" - Theme aimed at educating drivers about the dangers of distracted driving in an effort to reduce the 5,000 accidents in construction zones last year.
Materials: 

Look Up, Hang Up and Go Slow For the Cone Zone poster

Publications: 
Campaign web site and news releases
Categories: Cell Phones | Distracted Driving | Driver Education | Public Information Programs | Work Zone Safety