About the Campaign

Young drivers, you have a big stake in the Turning Point Campaign, and so do your parents, driving instructors and other teachers, traffic safety advocates, transportation agencies and the road construction industry. The campaign is designed to supplement existing driver education courses through:

  • A motivational video featuring a reality-based storyline. It shows the real impact of your driving actions on human lives, especially your own.
  • An interactive CD-ROM with “real life” driving/decision-making scenarios that are challenging and fun to respond to.
  • Other promotional, educational and instructor-support materials used to advertise, inform, guide, refer and reinforce the campaign’s messages to teenage drivers, to their parents, to educators and to others.
  • Posters, stickers and bookmark to inform and remind you and your fellow teen drivers, and to reinforce campaign messages and information for the general public.
  • A searchable CD-ROM of available literature and other educational materials on teen driving and work zone safety issues. Prepared chiefly for driving instructors, this tool is also available to parents, teens and others.
  • This instructional Web site that combines online learning activities with resource information and hyperlinks to other traffic safety-related sites.

The Turning Point Campaign messages:

  • Know the work zone signs.
  • Pay attention to other drivers.
  • Stay focused. Avoid distractions.
  • Expect the unexpected.
  • Keep your cool. Be patient.

Campaign spokesperson is Dominique Dawes—three-time Olympic gymnast, Olympic gold- and bronze-medalist, and several-time World and National Champion. She is volunteering her time to help prevent teens from compromising their dreams and cutting short their lives through tragic crashes in roadway work zones. To learn more about Dominique Dawes as spokesperson for Turning Point, click here.

Background

To address the growing problem of roadway work zone crashes and the fatalities and injuries they produce, Congress called upon the Federal Highway Administration (FHWA) to create a work zone safety awareness campaign for young drivers. FHWA then contracted with the American Road & Transportation Builders Association (ARTBA) to develop an educational campaign to reach teens of driving age nationwide. Partnering with ARTBA in developing the Turning Point Campaign are the National Safety Council, the AAA Foundation for Traffic Safety and other firms and organizations that understand the challenges and are helping to implement successful solutions for this important safety program.

The role of the Federal Highway Administration

The role of the American Road & Transportation Builders Association

U.S. Department of Transportation Federal Highway Administration     American Road & Transporation Builders Association      AAA Foundation for Traffic Safety     National Safety Council

Posted: 7/29/2008

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