The “Let ‘Em Work, Let ‘Em Live” Work Zone Safety Campaign conducted between 2002 and 2005 included a public education campaign, worker training for both SCDOT employees and contractors employees and stepped up enforcement. This campaign places the viewer/motorist in the place of a highway worker. Public awareness efforts included public service announcements, news releases, news conferences, bumper stickers, billboards, slogan on signs in construction projects, flagging operations video, handbooks, and ad slicks. It is a requirement of each project for the contractor to notify the local media of any lane closures, detours, etc.
State/Agency: South Carolina
Themes: "Let 'em Work, Let 'em Live"
Video PSAs: "At the Office" and "In the Elevator".
Spokesperson: Miles (used in videos to teach safety issues) is a yellow animated road stripe.
Website: Link to URL
Publications: Videos, handbooks and news releases.
Topics: Public Information Programs; Work Zone Safety