The construction industry is known for its conservative approach toward adopting new, emerging technologies. This conservative approach for adopting technology is caused by multiple factors including the lack of adequate resources to guide construction practitioners in the process of evaluating whether a construction firm should adopt a certain technology or not. Previous studies have already proposed rigorous protocols for evaluating work zone technologies, but the implementation of such protocols is still unclear to many construction practitioners. The objective of this study is to provide a case study example of how evaluation protocols can be used in practice to determine whether a firm should adopt a certain work zone technology. The case study focused on assessing the usefulness of commercially available work zone intrusion alert technologies (WZIATs). The results of the evaluation revealed that some WZIATs could be more attractive to construction organizations and agencies in terms of providing louder alarms, being more mobile, and allowing a higher transmission range. The case study example discussed in this study is expected to provide invaluable practical information to practitioners in the construction industry interested in evaluating and adopting emerging technologies.